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Wimbledon: 25 June - 8 July 2012

Television

Background

  • Wimbledon was televised for the first time in 1937, when matches were transmitted by the BBC from Centre Court for up to half an hour each day of the meeting.
  • In 1967, Wimbledon provided the first ever colour broadcast in Britain. More than 80 broadcast organisations are on site.
  • Approximately 2500 broadcasters work in the Broadcast Centre.
  • Nine courts have live television coverage (seven after week one), more than any other Grand Slam.
  • Host broadcaster BBC uses nearly 100 cameras around the grounds during The Championships.
  • There are positions for 120 commentators on Centre Court alone.

Broadcast strategy

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Fees paid by international broadcasters are vital since they help create the annual surplus that is then returned into British tennis at all levels by the Lawn Tennis Association.

As important to the All England Club is to carry Wimbledon to as large an audience as possible, which is why, in most parts of the world, the Club aims to place at least part of The Championships on national, free-to-air television.

Broadcasters are approached on a country-by-country basis with agreements designed to satisfy both cable and satellite, and terrestrial broadcasters.

Host broadcaster - the BBC

The BBC is the host broadcaster, as well as the UK rights holder, acting for more than 40 other international networks in what has become the largest annual broadcast operation in the world.

Coverage in 2012

  • 198 broadcast territories, increased from 189 in 2011
  • Global TV Audience (in viewing hours) of 869 million
  • Peak UK audience of 16.9m, the highest audience figure since 17.3m for the 1980 final between Bjorn Borg and John McEnroe 
  • Total 15+minute reach was 35.5m, or 62% of the UK population, the highest figure since 2003 when 36m (66%) watched Roger Federer win his first Wimbledon title. 
  • ESPN received an average rating of 2.9 for its first year of exclusive coverage. ESPN peaked at 4.1 during the Federer v Murray final, beating the previous best rating for tennis.
  • Coverage broadcast into 189 countries and territories around the world
  •  Overall Wimbledon.com Unique Users – 16.9m
  •  Mobile App Downloads - 1.5million

Contracted broadcasters for 2012

 

EUROPE 
UKBBC TV
 BBC Radio
 BBC International
 BBC Five Live
 BBC Sports Xtra
 BBC Radio 1
 BBC Online
 BBC Sport Interactive
 London Live
 BBC World Service
 BBC News/Nations & Regions
 AELTC World Feed
 Global Radio
 Live @Wimbledon
 David Luddy International
 Sky News Radio

Albania
& Kosovo 

Supersport
AustriaORF Radio
BelgiumVRT
VRT Radio
VTM (VMMA)
RTBF TV
RTBF Radio
RTL (clt Ufa)
CyprusLumiere TV
Czech RepNovasports (ARQ)
Czech Radio
DenmarkDR Radio
TV2
FranceCanal+
RMC
RTL
Europe 1
Radio France
GeorgiaGMG Georgia Sport
GermanyARD Radio
Journal Euro
Sky Deutschland
GreeceNova (Grece & Cyprus)
HungaryDigi Sport
IrelandTG4
IsraelSports Channel (Sport 5)
ItalySky Italia
MaltaGo Multiplus
NetherlandsSport 1
NOS TV
BNR
PolandPolsat
Polish Radio
PortugalSport TV
Digi Sport Romania
RussiaNTV Plus
SerbiaB92
BalkansSportklub/IKO
SpainPrisa TV (Canal + /Sogecable)
Onda Cero
Cadena Cope
Talk Radio Europe
SwedenTV4 (C More)
Sveriges Radio AB/Swedish Radio
SwitzerlandSRG/SSR TV (includes RTS, RSI, SRF)
SRG Radio (includes DRS, SR)
Radio Chablais
TurkeyMedia Eye
  
REST OF WORLD 
AsiaStar Sports
 
Beijing TV
Guagdong TV
Sohu TV
AustraliaFox Sports
Channel 7
Cross Court
Australian Broadcasting Corporation
Radio 2UE
Australian News Network
Paul Walsh Media Services1116 SEN/BAP Communications
CanadaTSN Canada
ChinaChina Radio International
FijiFiji TV
JapanNHK
Gaora
Wowow
Latin AmericaESPN Int
Middle EastADMC
South AfricaSupersport
SAFM
ThailandQuu FM Sport
USAESPN
Tennis Channel
ABC Sports Radio
KFWB